Resources

Want to learn more about behavioral science? View the selected resources below.

Interested in how behavioral science can help adapt to COVID-19? ideas42 has compiled insights and resources that may be useful in a global pandemic.

Recommended Reading

These books can introduce you to the fundamentals of how people think and behave.

Looking for something shorter? These articles and reports provide background about the history of behavioral science and how it is being applied in the real world.

The Two Friends Who Changed How We Think about How We Think The New Yorker

The New Science of Designing for Humans Stanford Social Innovation Review

Behavioral Insights and Public Policy OECD

World Development Report 2015: Mind, Society and Behavior World Bank

Behavioral Insights at the United Nations United Nations

Also, check out The Behavioral Scientist, a non-profit online magazine offers readers original, thought-provoking reports from the front lines of behavioral science.

Recommended TED Talks

Watch TED Talks by prominent researchers in behavioral science below.

Further Resources

Don’t forget to check out the websites of our contributing partners, to learn more about how we are applying behavioral science for social impact, and get inspiration for your own ideas. We also recommend exploring some principles of behavioral science, an overview of randomized controlled trials, an online A/B Testing Tool and a behavioral playbook for digital financial services.